U.S. Whole Foods To Launch RightRice Vegan Risotto For Home Chefs
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U.S. Whole Foods To Launch RightRice Vegan Risotto For Home Chefs
U.S. Whole Foods To Launch RightRice Vegan Risotto For Home Chefs
Vegetable-based rice alternative company RightRice has officially rolled out its latest risotto line exclusively across the U.S. Whole Foods stores, marking its third nationwide launch with the retailer in two years since its inception.
As the brainchild of serial entrepreneur Keith Belling, who has sold his previous business Popchips to VMG Partners’ owned Velocity Snack Brands, RightRice has been backed by Strand Equity, and former CFO of Impossible Foods, David Lee, selling more than two million packs in 7,000 stores.
RightRice’s risotto products, which are a dairy-free alternative to the classic Italian dish, come in four different varieties —wild mushroom, creamy parmesan, basil pesto, and creamy cracked pepper. Each pack contains 10 grams of complete protein, and five grams of fiber.
Belling notes how his team and investors have worked closely with their R&D department in creating a vegan version of risotto to achieve the dish’s traditionally creamy texture, and how the products can be prepared in only 12 minutes.
“Risotto is one of the classic rice dishes, but tends to be time consuming, and often intimidating to make,” he recently told me. “We were worried about our ability to deliver a great tasting, truly plant-based option, but after we tried a variety of options, we were all delighted that we all preferred the dairy-free version.”
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